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Sugato Deb

Sales Excellence Thought Leader
Sugato Dub

Dr.Deb is an industry expert in the Customer’s Total Cost of Ownership, ROI/Payback, Operational Metrics/KPI quantification. His work has been featured in Harvard Business Review, by Gartner/Corporate Executive Board and Strategic Account Management Association (SAMA). He has delivered keynote presentations at Gartner, SAMA, and NI Test leadership conferences.

Dr.Deb founded and led the NI team that focuses on test business-impact consultation and industry best practices benchmarking to drive step-change business impact at their customers. At NI, he held roles in Corporate Development, Product Marketing, Sales, and Services. Prior to NI, Dr.Deb had senior roles at Deloitte Consulting, Trilogy, and Pilkington. He has more than 30 years of industry experience in measurement and test, automotive and industrial product development, management consulting, and business development. Dr.Deb is the coinventor of five patents. Dr.Deb received his Ph.D. in Mechanical Engineering from Carnegie-Mellon University and an MBA from the University of Michigan.

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