About > Contributors > Brett Goodyear


Brett Goodyear

Head of Sales EMEA, Challenger Inc.

Brett graduated with a Marketing Degree in 1995 and after a failed attempt to enter the Advertising world, landed (accidentally…) into the sales world as a ‘field sales engineer’ in the oil & gas industry and has been hooked ever since.

After spending 4 years in the industry, Brett moved into the Business Services and Legal sector for 9 years spanning various roles in strategic account management, channels sales and leadership roles in product and key account management.

After what seemed like an ill-fated decision to launch the UK arm of an Australian building technology business in 2008, during the height of the global financial crisis, Brett unwittingly stumbled onto an ‘alternative way of selling  when no-one was buying’ (as he called it before what become known as  ‘the Challenger Sale book’ was written) and used it to great effect to develop the business successfully over a 5 year period.

Seeing the value of the methodology, Brett has worked in the sales consulting, training, and research space with CEB, Gartner, and now Challenger (the company) for the last 6 years leading transformation projects for clients and sales teams and obsessing with his mission to help change the way individuals and organizations sell in a way that drives value for everyone.

Read Brett’s full interview here

You can connect with Brett on LinkedIn

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